Designs / Transactional e-commerce storefront
Fashion and apparel boutique
The campaign sells the season, the size guide stops the returns.
The one thing a visitor does
Complete checkout on an order containing at least one item.
Built as
Platform $10,000
Up to 30 working days from when your content arrives.
You will pick a package next. This design works on Platform.
Usually bought with
- Online store$2,000
- Mailing list and CRM$300
- Analytics and conversion tracking$250
- Written for you, per page$150
Showing colourway 3 of 3
Clay and cobalt - the layout below does not change between them.
Preview - your content, your images
Fashion and apparel boutique
The campaign sells the season, the size guide stops the returns.
Complete checkout on an order containing at least one item.

New arrivals rail
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New arrivals rail
Your price
Shop by category tiles
01
Shop by category tiles
What this covers, and who it is for.
Editorial lookbook






Bestsellers, with add to basket on the card
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Bestsellers
Your price
Size and fit guidance
- Size
- Your value
- Fit guidance
- Your value
Shipping, returns and payment reassurance strip
- 01Shipping
- 02Returns
- 03Payment reassurance strip
Customer photographs from Instagram





Scroll for more
Newsletter, with a first-order discount
Footer with policies. Regulatory wording, registration numbers and required disclosures go here. This is a placeholder and is not legal text - it must be written or reviewed by a qualified adviser before the site goes live.
Included
What this design gives you
- Seasonal campaign hero
- New arrivals rail
- Shop by category tiles
- Editorial lookbook
- Bestsellers, with add to basket on the card
- Size and fit guidance
- Shipping, returns and payment reassurance strip
- Customer photographs from Instagram (can be switched off)
- Newsletter, with a first-order discount
- Footer with policies
Not included
What it does not
- Warehouse or third-party fulfilment integration. Orders can be exported, nothing is pushed into a 3PL
- Made-to-measure or custom sizing
- Live stock levels from your physical shop
- Loyalty points or membership tiers
- Multi-vendor selling, where other sellers list on your site
Why this list is here
Choosing a design makes it part of what we owe you. Anything on this list can still be built - it is quoted separately rather than assumed.More in Transactional e-commerce storefront
Specialty coffee roaster with subscriptions
Sells a habit rather than a bag, so the builder is the page.
Skincare and cosmetics DTC brand
Claims that survive scrutiny, sitting next to an add to basket.
Furniture and homeware store
Room sets sell the idea, dimensions and lead times close the sale.
Artisan jewellery studio
One maker, a small collection, and a bespoke route that qualifies before it quotes.